Long before IM there was SASE. I can’t help but chuckle as I am fairly certain that those born after 1990 are clueless to the acronym SASE used in magazine advertisements. Back in the day (that would be the 80s); computers, web sites, cell phones and email, as we know them today, didn’t exist. If you wanted information, you sent a SASE (self-addressed stamped envelope) or called a land-line.
In my mid-twenties I started my first home business selling craft supplies. This was long before stores like Michael’s, JoAnn Fabrics or Hobby Lobby existed. The only affordable way to advertise was to place an ad in magazines that targeted my audience. For a fee, you could place an ad that read something like this:
Hundreds of CRAFT SUPPLIES at discount prices. Send a SASE to XYZ Company at XXX address for more information or $2 to receive our catalog.
That’s how it was done in the per-historic days; customer sent inquiries to a PO Box number rather than an email address. The receiver would then stuff the envelope with product information or catalog. Yes, the process seems primitive in comparison to the way I currently do business on the Internet, but at the time it provided a small measure of income to a single mom.
I’m not sure what caused those SASE memories to surface today, but whatever the reason, I am thankful for current technology and I’m fairly certain you are as well. SASE is an antiquity and there’s a good chance one of the SASE will eventually be displayed in a museum. I can only hope I am dead when that happens.
The evolution of change is constant and will continue to be in the technology driven world in which we live. But one thing remains unchanged, the way we communicate with our Heavenly Father. It far exceeds the most advanced technology communication devices we have or will develop in the future.
When we speak to Him, He hears us; it’s that simple. No SASE, IM, texts, phones or cell towers needed. Our prayers, cries for help, pleas for mercy and praise reach God faster than any Intel processor on the market today.
SASE in today’s world has changed to SASAE ( Set Aside Self-Absorbed Electronics) and talk to God. I encourage you to set aside your electronic devices and spend some time talking to the lover of your soul. He stands ready to listen.